ABOUT/CONTACT
I grew up in East London in the late 70's, the diversity and pace of central London mixed with it's cultural movements, style, fashion, music, architecture etc is what lead me down the road to photography.
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​​​Before I bought my first real camera (weird to say but Im sure you know what I mean), I worked in global sales/marketing and I still consult today. I’ve been lucky enough to sit on both sides of the fence when it comes to creating content that speaks to a specific demographic and culture. The landscape of today is forever changing, which means we have to use the correct tone of voice when speaking to our specific audience. When working in content creation or marketing it’s super important to get that.
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Every person/brand/event has a voice or story to be told, which needs to be curated in the correct way for it to be seen and heard. Creating legitimate and authentic content that speaks to cultures and communities is vital, being slap dash and not connecting the dots is simply not good enough.
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If you’ve made it this far, I guess I haven’t completely confused you with all the different types of photography on the website… or maybe I have, and you're still trying to figure it out. When I first started out in photography some 18 years ago I was advised that I needed to pick one thing and stick with it. I was also told wedding photographers were at the bottom of the food chain—probably because of the polka dot shirts, bow ties and braces the weekend warriors like to wear (Ha Ha). To all you haters I actually really enjoy shooting weddings, honestly, I don’t care about any of that. I love photography, and I love shooting people. So why the wouldn’t I focus on what I enjoy?
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I've probably bored the hell out of you by now, if you have any question's please feel free to contact me and Ill get right back.
